Leica jumps Onto the mirrorless Wagon


By now, everyone would have heard of the Leica T. It's a first for Leica as it taps a mirrorless camera market segment with a spiffy new T mount lens. 

We had heard the rumors, that maybe Leica would produce a MFT type mirrorless but that would be watering down its image. 

Presently, the MTF segment, dominated by Olympus and Panasonic already offer mounts to use Leica M type lenses as well as mount Panasonic made Leica camera lenses. The Leica T for that matter uses custom T mounts, so it won't be backward compatible with any of the other Leica lenses on the market. It would only be be appropriate that Leica found a way to squeeze more money from a user with this US$1,850 body designed specifically for a point and shoot photographer. 

The APS-C sensor is the same 16 megapixels and should not perform any better than the current crop of cameras with similar specs. The Leica comes with the option of having a Vario-Elmar-T 18-56mm f/3.5-5.6 zoom or a Summicron-T 23mm f/2 prime (non-zoom) lens. Both lenses will cost $1,750 each. You could add on a US$500 M mount made by Leica just to mount those old M type lenses. 

This means you will have to fork out US$3,000 for the privilege of owning one should you be devoid of any M lenses to begin with. 

Leica has partnered with Audi to make the body. It is cut from an aluminum block just like the engine block of a Audi R8 so this could be the reason why the featureless camera is so expensive. 

It looks pretty normal from a design point of view, like maybe a brick that has been crafted to fit a camera's body and not the other way round. No much thought has been used in this process, precision equipment shaved the block into a heavy skeleton of a camera and hopefully it will qualify as a weapon once you decide to toss it at your enemies once it stops working. 

Photography is a Gentleman's Hobby

Leica can do no wrong with this model. You don't have to make many to make that much money and with the Leica brand name attached to it, people will line up to buy it. The demand for premium cameras is growing. Pros will carry Nikon and Canon to do their job, casual photographers will turn to Fuji, Panasonic and Olympus for everything else. 

This means there is no one company able to tap the luxury market. Carl Zeiss isn't in that line of business even though Sony thinks it could hack that market with the wildly expensive A7s. Leica, well, they just fit in like a glove. It doesn't even look out of place in a Prada handbag. So there you have it. Luxury in photography is Leica. 

For those who do not have the money to buy into such madness, well, consider eBaying one of you your kidneys. It might just do the trick.