Fujifilm Prices to be go UP!

It's sad but from April, Fujifilm prices are all set to go up. Would love to see a film revival of somesort but it's not happening. The release was taken from Fuji's global website.

I had avoided posting this on April 1st as people might have thought it was a joke.

Date of Price Increases: Effective from April 2013 onward

The demand for film products is continuously decreasing and the cost of production, such as raw materials, oil and energy, continues to rise or stays at a high level and cost increase associated with lower volume becomes much serious. Under such circumstances, despite our efforts to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases.
To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.

Fujifilm remains committed to photographic products despite its price change.

The new pricing structure will be applied to each market based on its individual conditions.